Marketing Director on Call Is:

Fractional Marketing is a relatively new term that means contract marketing services. It’s a way to get proven, expert professionals working for you, for a fraction of the cost of in-house personnel or a large agency with the overhead of many positions to fund.  MDOC allows you to quickly start up new marketing efforts without paying the price of a full-time CMO.

With MDOC what you see is what you get. When you hire us you get us, working directly on your projects. The buck stops here. We do most of the work ourselves and can pull in marketing professionals who specialize in niche serves as needed. That way we have all the resources of a completely staffed marketing department with full-service capabilities. But we always supervise everything and are 100% accountable to deliverables.

We make the conscious decision to be a small marketing firm. That way we limit our distractions and hyper-focus on solving each clients’ unique communications challenges. We limit the types of business we serve based on our decades of experience. We are expert marketing directors with a collective 50 years of experience running marketing departments for small businesses to Fortune 500 companies. So our clients get the benefit of our industry knowledge and experience from other companies in the same industry, who have already blazed a trail to success.

Areas of Concentration

Meet our Principals

 “Marketing is the art of telling your story. When done well, it inspires action and creates an authentic connection.”

Carolyn Eastman

What could be exciting than working with Entrepreneurs, Innovators, and Creative Visionaries?
 As a “professional storyteller,” I’m always curious to discover the story behind the success of each entrepreneur. Every business has a unique story to share, namely the spark of difference that ignites its brand. Illuminating that spark of difference to grow revenue is my specialty.
For 25 years I have led communications & marketing for global companies to boutique businesses. Today, I do what inspires my best work — supporting talented business owners.
Telling the story of your organization’s unique point of difference and engaging consumers in ways you have never done before is my passion.

“A simple connection, at the right time, with the right message can spark brand loyalty beyond reason.”

Michael J. Mikuliza

I’ve spent three decades working in marketing communications in the Tampa Bay Area. I’ve worked for small advertising boutiques, national corporations, and marketing agencies with a worldwide footprint. I’ve contributed to the success of clients large and small.
Every company I’ve ever worked with wanted the same thing, to connect with consumers.
Connections happen in an instant. But the journey from awareness to trial and ultimate loyalty often takes a long time. With the right communications strategy, planning, and execution, “a long time” melts into moments, and businesses quickly connect with consumers.
That’s what we do at Marketing Director on Call. We connect businesses with consumers, and we do it quickly.

Images captured by Allie Serrano.