Fractional Marketing Grows Revenue
for Today’s Entrepreneurs
Let’s face it, uncertainty will always be part of business, every business. And events of the past couple of years have proven that to be true more than ever. Businesses have seen disruptions in their supply chains, labor force, and customer base. On top of that, changes in the ways people consume media and communicate with each other create challenges for everyone selling a product or service.
There are so many pieces to the puzzle and it’s hard and expensive to find one person who has the skills and expertise to put all the pieces in place. That’s where Fractional Marketing comes in.
Fractional Marketing is a relatively new term that means contract marketing services. It’s a way to get proven, expert professionals working for you, for a fraction of the cost of in-house personnel or a large agency with the overhead of many positions to fund. It’s the new way to get executive-level marketing experience and execution. It’s the right way to pay for the services you need, only when you need them. And it’s today’s solution for companies facing uncertain times.
The Benefits of Fractional Marketing
1. Reduced Marketing Costs
Because you are not paying for full-time in-house personnel, your costs are greatly reduced. For example, an experienced Marketing Director salary ranges from $100K to $200K depending on where you are. Add a social media expert and a designer to that at a cost of approximately $50K each, plus all the benefits, and you’ve got a hefty marketing staff budget – and that doesn’t include any hard costs for campaigns such as advertising. You get the same quality of work from a fractional team, but their work, and thus costs, are on a temporary, part-time contract basis.
2. Always have the Right Size Team of Marketing Professionals
MDOC allows you full access to the marketing specialties you need and a Marketing Director who manages the projects, your single point of contact, for a fraction of the cost of a full in-house team. Instead of paying an individual salary of a marketing director, account coordinator, social media expert, SEO analyst and more, you get all of that expertise in a much smaller fractional marketing team with much less cost.
3. Get Fresh, Unbiased Perspective
Bringing in an experienced marketer gives you an outside view from a professional trained to think from the customer’s perspective. It also brings to your table a whole host of techniques and ideas to get you where you want to go!
Equally important, a good firm will take all its collective experience and tailor it to your particular goals and budget. Our work is always customized – your company and story is unique and so is our approach to every client.
The Marketing Director on Call Difference
We are a Tampa Bay-based marketing and communications firm specializing in Part-time CMO services tailored to meet your needs. To ensure quality at the highest level, we do not employ a revolving door of marketers with varying levels of expertise. Our agency principals are the people who manage, strategize, and execute your marketing every step of the way.
We can lead short-term specific marketing projects and communications problems or assume the complete role of your Marketing Department. Our clients are relieved to know they can focus on running and growing their business while we manage and implement their marketing strategies.
Learn more about us, and if we are a good fit to solve your unique communications challenges.
When you hire us you get us. That means focused dedication from principals with decades of experience in the craft of marketing communications. We will work directly on your strategy and project execution.
Our principals function as point people. From start to finish, we fulfill and oversee core services ourselves. We only outsource specialized service needs. That means better control over and focus on your projects.
Every project starts with a custom strategy that sets goals and metrics for success. This keeps us focused on deliverables and what success means to you. That way, projects stay on track, on time, and on budget.
Images on this Site. . .
The images on this site have been curated to provide a unique view of our wonderful community. Tampa Bay is a collection of vibrant and diverse neighborhoods, some glittering, some gritty, but all filled with hard-working men and women whose attention to the details of the day tell the tales of life. And more importantly, the values of persistence, passion, and dedication. Values shared by our company and showcased in the images you see on the pages of this website.